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試論林徽因小說《九十九度中》的主題思想和藝術(shù)特征。

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(1)小說主要描寫了北京某地區(qū)的人們在酷暑中從白天到夜晚的日常生活,表現(xiàn)了生活是一個復(fù)雜的有機(jī)體。(2)小說隱隱透露出一種貧富對照,暗含著人生的不如意。藝術(shù)特征:(1)結(jié)構(gòu)非常獨(dú)特。采用全景視角,形成了以場所為基點(diǎn),以時間為基準(zhǔn),同一時間內(nèi)不同場所的故事齊頭并進(jìn)的多點(diǎn)開花的結(jié)構(gòu),打破了小說要求的故事的完整性和延續(xù)性,描繪出生活的斑斕與復(fù)雜。(2)表現(xiàn)手法靈活多變。從整體來看,小說的表現(xiàn)方式類似電影蒙太奇手法,打破故事的時間性,以空間的重組來表現(xiàn)生活:從小說刻畫人物的方法看,既有中國傳統(tǒng)的白描手法,也有“五四”時期從西方學(xué)習(xí)的心理描寫,以及電影的濃縮時空的表現(xiàn)手法。小說語言明快跳躍,簡潔有力。

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HowaFrenchmanisrevivingMcDonald’sinEurope

A.WhenDenisHennequintookoverastheEuropeanbossofMcDonald’sinJanuary2004,theworld’sbiggestrestaurantchainwasshowingsignsofrecoveryinAmericaandAustralia,butsalesinEuropeweresluggishordeclining.OneexceptionwasFrance,whereMrHennequinhaddoneasterlingjobasheadofthegroup’sFrenchsubsidiarytosellmoreBigMacstohiscompatriots.Histaskwastoreplicatethissuccessinall41oftheEuropeancountrieswhereanti-globalisers’favouriteenemyoperates.

B.SofarMrHennequinisdoingwell.LastyearEuropeansalesincreasedby5.8%andthenumberofcustomersby3.4%,thebestannualresultsinnearly15years.Europeaccountedfor36%ofthegroup’sprofitsandfor28%ofitssales.DecemberwasanespeciallygoodmonthascustomerstooktoseasonalmenuofferingsinFranceandBritain,andtoapromotioninGermanybasedonthegameofMonopoly.

C.MrHennequin’srecipeforrevivalistobemoreopenabouthiscompany’soperations,tobe“l(fā)ocallyrelevant”,andtoimprovetheexperienceofvisitinghis6,400restaurants.McDonald’sisblamedformakingpeoplefat,exploitingworkers,treatinganimalscruelly,pollutingtheenvironmentandsimplyforbeingAmerican.MrHennequinsayshewantstoengageinadialoguewiththepublictoaddresstheseconcerns.

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F.Tostayintouchwithlocalneedsandpreferences,McDonald’semployslocalbossesasmuchaspossible.ARussianisrunningMcDonald’sinRussia,thoughaSerbisinchargeofGermany.Thegroupbuysmainlyfromlocalsuppliers.Four-fifthsofitssuppliesinFrancecomefromlocalfarmers,forexample.(SomeoftheFrenchfarmerswhocampaignedagainstthecompanyinthelate1990ssubsequentlydiscoveredthatitwas,infact,buyingtheirproduce.)AndithirescelebritiessuchasHeidiKlum,aGermanmodel,aslocalbrandambassadors.

G.InhispreviousjobMrHennequinestablisheda“designstudio”inFrancetospruceuphiscompany’sdrabrestaurantsandadapttheinteriortolocaltastes.ThestudioisnowmastermindingimprovementseverywhereinEurope.Healsosetupa“foodstudio”,wherecooksdevisenewrecipesinresponsetolocaltrends.

H.GivenFrance’sreputationasthemostanti-AmericancountryinEurope,itseemsoddthatMcDonald’srevivalinEuropeisbeingledbyaFrenchman,usingideascookedupintheFrenchmarket.ButFranceisinfactthecompany’smostprofitablemarketafterAmerica.ThemarketwhereMcDonald’sisweakestinEuropeisnotFrance,butBritain.

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NotestoReadingPassage1

1.sterling高質(zhì)量的

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2.menial不體面的,乏味的(工作、職業(yè))

3.spruceup打扮整齊、漂亮、裝飾

4.mastermind指揮、謀劃(一個計(jì)劃或活動)

e.g.Thepoliceknowwhomastermindedtherobbery.警察知道是誰策劃了那次搶劫。

5.underperform表現(xiàn)不佳表現(xiàn)出低于標(biāo)準(zhǔn)的工作水平、企業(yè)出現(xiàn)虧本

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WriteyouranswerinBoxes1-6onyouranswersheet.

TRUEifthestatementreflectstheclaimsofthewriter

FALSEifthestatementcontradictstheclaimsofthewriter

NOTGIVENifitisimpossibletosaywhatthewriterthinksaboutthis

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2.Startingfromlastyear,detailedlabelsareputonMcDonald’spackaginganddetailedinformationisalsoprintedontray-liners.

3.Franceissaidtobethemostanti-AmericancountryinEurope,buttheideasofthe“opendoor”visitingdaysand“McPassport”areinventedintheFrenchmarket.

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