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當前位置:考試網  > 試卷庫  > 學歷類  > 自考  > 自考專業(電子商務)  >  世紀之星網上書店 世紀之星是一家為普通讀者提供圖書、音像制品的網店。世紀之星以“幫助消費者獲得啟迪、得到教育、享受娛樂”為企業使命,經過多年的發展,已經成為國內影響力較大的網上圖書音像商城之一。 世紀之星的在線銷售產品超過30萬種,每天有成千上萬的訂單需要配送。為了給消費者提供專業化、綜合化的物滾服務,享受及時、可靠、配送信息透明化的物流體驗,世紀之星與多個物流企業建立了戰略同盟關系。這些物流企業為世紀之星提供了物流方案設計、運輸管理、訂單處理、產品回收、物流信息查詢等服務,幫助世紀之星實現了對全國600多個城市的業務覆蓋。 世紀之星的贏利主要來自于圖書、音像帝j品等的銷售,即賺取采購價與銷售價之間的差價。世紀之星網上書店采用先進的商品分類法,設置智能查詢,并有直觀的網絡導航和簡潔的購物流程,為消費者營造了輕松、蝓悅的購物環境。此s,I-,世紀之星還有其他一些贏利方法,如在網站上為有關企業做廣告,收取廣告費用;為消費者提供付費的定制化信息和服務;在消費者中發展付費ⅥP會員,為其提供免費配送和免費退貨等服務. 根據上述材料,請回答下列問題: (1)按照交易主體分類,世紀之星的電子商務屬于什么類型?(2分) (2)世紀之星的電子商務贏利模式有哪些?(6分) (3)世紀之星采取了何種物流配送模式?結合世紀之星分析該模式的特征。
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世紀之星網上書店

世紀之星是一家為普通讀者提供圖書、音像制品的網店。世紀之星以“幫助消費者獲得啟迪、得到教育、享受娛樂”為企業使命,經過多年的發展,已經成為國內影響力較大的網上圖書音像商城之一。

世紀之星的在線銷售產品超過30萬種,每天有成千上萬的訂單需要配送。為了給消費者提供專業化、綜合化的物滾服務,享受及時、可靠、配送信息透明化的物流體驗,世紀之星與多個物流企業建立了戰略同盟關系。這些物流企業為世紀之星提供了物流方案設計、運輸管理、訂單處理、產品回收、物流信息查詢等服務,幫助世紀之星實現了對全國600多個城市的業務覆蓋。

世紀之星的贏利主要來自于圖書、音像帝j品等的銷售,即賺取采購價與銷售價之間的差價。世紀之星網上書店采用先進的商品分類法,設置智能查詢,并有直觀的網絡導航和簡潔的購物流程,為消費者營造了輕松、蝓悅的購物環境。此s,I-,世紀之星還有其他一些贏利方法,如在網站上為有關企業做廣告,收取廣告費用;為消費者提供付費的定制化信息和服務;在消費者中發展付費ⅥP會員,為其提供免費配送和免費退貨等服務.

根據上述材料,請回答下列問題:

(1)按照交易主體分類,世紀之星的電子商務屬于什么類型?(2分)

(2)世紀之星的電子商務贏利模式有哪些?(6分)

(3)世紀之星采取了何種物流配送模式?結合世紀之星分析該模式的特征。

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正確答案:

(1)按照交易主體分類,世紀之星電子商務屬于企業與消費者之間的電子商務(B2C)

(2)①廣告模式。世紀之星在網站上為有關企業做廣告,收取廣告費用。

②訂閱模式。為用戶提供付費的制定化信息和服務。

③銷售模式。銷售圖書、音像制品等,賺取采購價與銷售價之間的差價。

④會員制模式。發展付費VIP會員,提供免費配送和免費退貨等服務。

(3)①世紀之星的電子商務物流模式是第三方物流模式。

②第三方物流的特征是:

a.第三方物流是處在需求和供應雙方之間的物流形式。物流企業處于世紀之星和消費者之間。

b.第三方物流是一類具有專業化、社會化特點的物流。物流企業為世紀之星的消費者提供專業化的物流服務,幫助世紀之星實現了對全國600多個城市的業務覆蓋。

c.第三方物流是一種綜合化的服務。物流企業為世紀之星提供物流方案設寂、運輸管理、訂單處理、產品回收、物流信息查詢等服務。

d.第三方物流與客戶之間是戰略同盟關系。物流企業與世紀之星建立了戰略同盟關系。

答案解析:

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