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有關大眾傳播效果最早的實證研究是()。

A、第一次世界大戰期間的宣傳分析研究
B、培因基金會關于電影對青少年影響研究
C、第二次世界大戰期間的說服方法研究
D、伊里縣的競選宣傳對選民投票影響研究
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正確答案:

B

答案解析:

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WhatalovelyplaceXeroxistoworkKimMoloney,aclientservicesexecutive,can’tsayenoughnicethingsaboutheremployer.‘It’saveryspecialenvironment,’shesays.‘PeopledescribeXeroxasafamilyandIwasamazedatthenumberofpeoplewhohaveworkedhereforsolong.’It’stemptingtotakeMoloney’scommentswithapinchofsalt,especiallyconsideringthatwhenyou’vebeenworkingsomewhereforonlytwoyears,asshehasatXerox,everyoneseemsoldandestablished.Butthere’struthbehindherenthusiasm.

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