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簡述大型商場企業(yè)的櫥窗廣告的特點(diǎn)和作用。

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特點(diǎn)：大型商業(yè)企業(yè)的櫥窗廣告影響大，具有權(quán)威性.它綜合地反映了一個城市的消費(fèi)水平。

作用：美工人員按照季節(jié)和節(jié)日定期更換櫥窗陳列，指導(dǎo)消費(fèi)趨勢的變化和發(fā)展。大型商業(yè)企業(yè)的櫥窗還常常有國有企業(yè)、外商和展銷會包租。

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