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試題分類：
專業(yè)英語八級
練習(xí)次數(shù)：15次
試題分類：
大學(xué)英語六級
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Passage 3
Questions 11 to 15 are based on the following passage:
The idea of a special day to honor mothers was first put forward in America
in 1907. two years later a woman, Mrs. John Bruce Dodd, in the state of
Washington proposed a similar day to honor the head of the family—the father.
Her mother died when she was very young, and her father brought her up. She
loved her father very much.
In response to Mrs. Dodd’s idea that same year—1909, the state governor of
Washington proclaimed (宣布) the third Sunday in June Father’s Day. The idea was
officially approved by President Woodrow Wilson in 1916. in 1924, President
Calvin Coolidge recommended national observance of the occasion “to establish
more intimate (親密) relations between fathers and their children, and to impress
upon fathers the full measure of their obligations.” The red or white rose is
recognized as the official Father’s Day flower.
Father’s Day took longer to establish on a national scale than Mother’s Day,
but as the idea grained popularity, tradesmen and manufacturers began to see the
commercial possibilities. They encouraged sons and daughters to honor their
fathers with small thank-you presents, such as a tie or pair of socks, as well
as by sending greeting cards.
During the Second World War, American servicemen stationed in Britain began
to request Father’s Day greeting cards to send home. This generated a response
with British card publishers. Though at first the British public was slow to
accept this rather artificial day, it’s now well celebrated in Britain on the
third Sunday in June in much the same way as in America.
Father’s Day seems to be much less important as occasion than the Mother’s
Day. Not many of the children offer their fathers some presents. But the
American fathers still think they are much better fated than the fathers of many
other countries, who have not even a day for their sake in name only.
11. When did Father’s Day officially begin to have national popularity?
A. 1907 B. 1909 C. 1916 D. 1924
12. Who first started the idea of holding the Father’s Day?
A. Mrs. John Bruce Dodd B. Mrs. John Bruce’s Mother
C. The government of Washington. D. Some businessmen.
13. What flower will be popular on Father’s Day?
A. Lily B. Water Lily C. Red rose or white rose D. Sunflower.
14. Which statement is true, a according to this passage?
A. It took even longer for Mother’s Day to gain national popularity.
B. The businessmen helped to make Father’s Day popular.
C. Father’s Day is only celebrated in America.
D. Father’s Day is only a trick of the businessmen to make money.
15. What was the first reaction of the British publishing towards Father’s
Day?
A. They thought highly of it and accepted it at once.
B. They just accepted it at once without any hesitation.
C. They just thought it a joke.
D. They thought it was too artificial and took a long time to accept.
試題分類：
大學(xué)英語六級
練習(xí)次數(shù)：176次
Passage 2
Questions 6 to 10 are based on the following passage:
When aluminum was first produced about a hundred and fifty years ago, it was
so difficult to separate form the ores in which it was found that its price was
higher than that of gold. The price remained high until a new process was
discovered for refining the metal with the aid of electricity approximately
three quarters of a century later. The new method was so much cheaper that
aluminum because practical for many purposes, one of which was making pots and
pans.
Aluminum is lightweight, rustproof and easily shaped into different forms. By
mixing it with other metals, scientists have been able to produce a variety of
alloys, some of which have the strength of steel but weigh only one third as
much.
Today, the uses of aluminum are innumerable. Perhaps its most important use
is in transportation. Aluminum is found in the engine of automobiles, in the
hulls of boats. It is also used in many parts of airplanes. In fact, the huge
“airbus” planes would probably never have been produced if aluminum did not
exist. By making vehicles lighter in weight aluminum has greatly reduced the
amount of fuel needed to move them, Aluminum is also being used extensively in
the building industry in some countries.
Since aluminum is such a versatile (多用的) metal, it is fortunate that bauxite
(鋁土礦), which is one of its chief sources, is also one of the earth’s most
plentiful substances. As the source of aluminum is almost inexhaustible, we can
expect that more and more uses will be found for this versatile metal.
6. The price of aluminum was sharply reduced when people discovered a new
refining process with the aid of .
A. wind B. solar energy C. hydraulic power D. electricity
7. Aluminum is .
A. lightweight, rustproof but not easily shaped into different forms
B. heavyweight, rustproof and easily shaped into different forms
C. lightweight, rustproof and easily shaped into different forms
D. lightweight and easily shaped into different forms but it is easy to
become rusty
8. Which of the following is NOT true?
A. Aluminum is widely used in transportation.
B. Aluminum is also used in many parts of airplanes.
C. Aluminum is being used extensively in the building industry.
D. Aluminum is not used in its pure form.
9. Aluminum is found on earth mostly in the form of .
A. pure metal B. bauxite C. gold D. liquid
10. What is the passage talking about?
A. The features of aluminum and its functions. B. The process of
aluminum.
C. The discovery of aluminum. D. The promising future of aluminum.
試題分類：
大學(xué)英語六級
練習(xí)次數(shù)：2次
試題分類：
大學(xué)英語六級
練習(xí)次數(shù)：3次
試題分類：
初級(口語)
練習(xí)次數(shù)：2次
試題分類：
大學(xué)英語四級
練習(xí)次數(shù)：0次
試題分類：
初級(口語)
練習(xí)次數(shù)：1次
試題分類：
大學(xué)英語六級
練習(xí)次數(shù)：2次
How a Frenchman is reviving McDonald’s in Europe
A. When Denis Hennequin took over as the European boss of McDonald’s in
January 2004, the world’s biggest restaurant chain was showing signs of recovery
in America and Australia, but sales in Europe were sluggish or declining. One
exception was France, where Mr Hennequin had done a sterling job as head of the
group’s French subsidiary to sell more Big Macs to his compatriots. His task was
to replicate this success in all 41 of the European countries where
anti-globalisers’ favourite enemy operates.
B. So far Mr Hennequin is doing well. Last year European sales increased by
5.8% and the number of customers by 3.4%, the best annual results in nearly 15
years. Europe accounted for 36% of the group’s profits and for 28% of its sales.
December was an especially good month as customers took to seasonal menu
offerings in France and Britain, and to a promotion in Germany based on the game
of Monopoly.
C. Mr Hennequin’s recipe for revival is to be more open about his company’s
operations, to be “l(fā)ocally relevant”, and to improve the experience of visiting
his 6,400 restaurants. McDonald’s is blamed for making people fat, exploiting
workers, treating animals cruelly, polluting the environment and simply for
being American. Mr Hennequin says he wants to engage in a dialogue with the
public to address these concerns.
D. He introduced “open door” visitor days in each country which became hugely
popular. In Poland alone some 50,000 visitors came to McDonald’s through the
visitors’ programme last year. The Nutrition Information Initiative, launched
last year, put detailed labels on McDonald’s packaging with data on calories,
protein, fat, carbohydrates and salt content. The details are also printed on
tray-liners.
E. Mr Hennequin also wants people to know that “McJobs”, the low-paid menial
jobs at McDonald’s restaurants, are much better than people think. But some of
his efforts have backfired: last year he sparked a controversy with the
introduction of a “McPassport” that allows McDonald’s employees to work anywhere
in the European Union. Politicians accused the firm of a ploy to make cheap
labour from eastern Europe more easily available to McDonald’s managers across
the continent.
F. To stay in touch with local needs and preferences, McDonald’s employs
local bosses as much as possible. A Russian is running McDonald’s in Russia,
though a Serb is in charge of Germany. The group buys mainly from local
suppliers. Four-fifths of its supplies in France come from local farmers, for
example. (Some of the French farmers who campaigned against the company in the
late 1990s subsequently discovered that it was, in fact, buying their produce.)
And it hires celebrities such as Heidi Klum, a German model, as local brand
ambassadors.
G. In his previous job Mr Hennequin established a “design studio” in France
to spruce up his company’s drab restaurants and adapt the interior to local
tastes. The studio is now masterminding improvements everywhere in Europe. He
also set up a “food studio”, where cooks devise new recipes in response to local
trends.
H. Given France’s reputation as the most anti-American country in Europe, it
seems odd that McDonald’s revival in Europe is being led by a Frenchman, using
ideas cooked up in the French market. But France is in fact the company’s most
profitable market after America. The market where McDonald’s is weakest in
Europe is not France, but Britain.
I. “Fixing Britain should be his priority,” says David Palmer, a restaurant
analyst at UBS. Almost two-thirds of the 1,214 McDonald’s restaurants in Britain
are company-owned, compared with 40% in Europe and 15% in America. The company
suffers from the volatility of sales at its own restaurants, but can rely on
steady income from franchisees. So it should sell as many underperforming
outlets as possible, says Mr Palmer.
J. M.Mark Wiltamuth, an analyst at Morgan Stanley, estimates that European
company-owned restaurants’ margins will increase slightly to 16.4% in 2007. This
is still less than in the late 1990s and below America’s 18-19% today. But it is
much better than before Mr Hennequin’s reign. He is already being tipped as the
first European candidate for the group’s top job in Illinois. Nobody would call
that a McJob.
Notes to Reading Passage 1
1.sterling高質(zhì)量的
e.g. He has many sterling qualities. 他身上有許多優(yōu)秀的品質(zhì)。
2. menial 不體面的, 乏味的(工作、職業(yè))
3. spruce up打扮整齊、漂亮、裝飾
4. mastermind指揮、謀劃(一個計劃或活動)
e.g. The police know who masterminded the robbery.警察知道是誰策劃了那次搶劫。
5. underperform表現(xiàn)不佳表現(xiàn)出低于標(biāo)準(zhǔn)的工作水平、企業(yè)出現(xiàn)虧本
Questions 1-6
Do the following statements reflect the claims of the writer in Reading
Passage 1?
Write your answer in Boxes 1-6 on your answer sheet.
TRUE if the statement reflects the claims of the writer
FALSE if the statement contradicts the claims of the writer
NOT GIVEN if it is impossible to say what the writer thinks about this
1. McDonald was showing the sign of recovery in all European countries except
France after Denis Hennequin took office as the boss of Euro-markets.
2. Starting from last year, detailed labels are put on McDonald’s packaging
and detailed information is also printed on tray-liners.
3. France is said to be the most anti-American country in Europe, but the
ideas of the “open door” visiting days and “McPassport” are invented in the
French market.
4. Britain possesses the weakest McDonald market among European countries and
approximately 1214 McDonald’s restaurants are company-owned.
5. According to David Palmer, a restaurant analyst at UBS, David Hennequin
should treat the problem about McDonald in Britain as the most important
thing.
6. David Palmer suggested that the management of McDonalod in Italy should
sell as many its outlets which lose money in business as possible for
revival.
Questions 7-10
Choose the appropriate letters A-D and write them in boxes 7-10 on your answe
sheet.
7. The word “sterling” in line 3 of Paragraph A means__________.
A. difficult
B. menial
C. terrible
D. excellent
8. Which of the following statements on the accusation of MacDonald is NOT
TRUE?
A. It tends to make people fat.
B. Its operations are very vague.
C. It tends to exploit workers.
D. It tends to treat animals cruelly.
9. Which of the following measures taken by Denis Hennequin produced
undesired result?
A. “Food Studio” scheme.
B. “Open Door” visitor days.
C. The “McPassport” scheme.
D. The Nutrition Information Initiative.
10. What did Denis Hennequin do so as to respond to local trends?
A. set up a “Food Studio” .
B. established a “Design Studio”.
C. hired celebrities as local brand ambassadors.
D. employed local bosses as much as possible.
Questions 11-14
Complete each of the following statements (Questions 11-14) with words or
number taken from Reading Passage 1.
Write NO MORE THAN THREE WORDS for each answer.
Write your answers in boxes 11-14 on your answer sheet.
11. After January 2004, McDonald was making improvement following a period of
slump in America and Australia, but sales in Europe were ………………………….
12. Business of McDonald in France and Britain was particularly good in
December since customers took to ……………………………..
13. Compared with other countries, France is McDonald’s ………………………. next to
America.
14. ……………………. of McDonald’s restaurants in America are companied–owned and
the figure is much lower than that in Britain.
試題分類：
閱讀
練習(xí)次數(shù)：2次
