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當(dāng)前位置：考試網(wǎng)  > 試卷庫  > 職業(yè)資格  > 從業(yè)資格考試  > 教師資格  > 中學(xué)教育學(xué)  > 開學(xué)不久，班主任賈老師發(fā)現(xiàn)明朗同學(xué)不喜歡學(xué)習(xí)、上課不認(rèn)真聽講，經(jīng)常做小動(dòng)作，不按時(shí)完成作業(yè)，賈老師經(jīng)過一段時(shí)間的了解，發(fā)現(xiàn)明朗雖然有不少缺點(diǎn)，但也有優(yōu)點(diǎn)，需要肯定和鼓勵(lì)，于是，賈老師找他談話說:“你有缺點(diǎn)，但也有優(yōu)點(diǎn)，可能你自己還沒有發(fā)現(xiàn)，這樣吧，我限你兩天內(nèi)找找自己優(yōu)點(diǎn)，如實(shí)向我匯報(bào)，不然我就批評你。”第三天，明朗找到賈老師不好意思地說:"老師，我心腸好，力氣大，畢業(yè)以后想當(dāng)兵。”賈老師夸“這就是了不起的長處，心腸好，樂于助人，到哪里都需要這種人。你力氣大，想當(dāng)兵保家衛(wèi)國，是很光榮的事,你的理想很實(shí)在，不過當(dāng)兵同樣需要學(xué)習(xí)科學(xué)文化知識(shí)，需要有真才實(shí)學(xué)。”聽了老師的話，明朗臉上露出了微笑，從此，明朗嚴(yán)格要求自己。認(rèn)真學(xué)習(xí)，養(yǎng)成良好的習(xí)慣，各方面都有了很大的進(jìn)步。 (1)結(jié)合材料，淡談賈老師主要遵循哪一德育原則? (2)貫徹這一原則有哪些基本要求?
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開學(xué)不久，班主任賈老師發(fā)現(xiàn)明朗同學(xué)不喜歡學(xué)習(xí)、上課不認(rèn)真聽講，經(jīng)常做小動(dòng)作，不按時(shí)完成作業(yè)，賈老師經(jīng)過一段時(shí)間的了解，發(fā)現(xiàn)明朗雖然有不少缺點(diǎn)，但也有優(yōu)點(diǎn)，需要肯定和鼓勵(lì)，于是，賈老師找他談話說:“你有缺點(diǎn)，但也有優(yōu)點(diǎn)，可能你自己還沒有發(fā)現(xiàn)，這樣吧，我限你兩天內(nèi)找找自己優(yōu)點(diǎn)，如實(shí)向我匯報(bào)，不然我就批評你。”第三天，明朗找到賈老師不好意思地說:"老師，我心腸好，力氣大，畢業(yè)以后想當(dāng)兵。”賈老師夸“這就是了不起的長處，心腸好，樂于助人，到哪里都需要這種人。你力氣大，想當(dāng)兵保家衛(wèi)國，是很光榮的事,你的理想很實(shí)在，不過當(dāng)兵同樣需要學(xué)習(xí)科學(xué)文化知識(shí)，需要有真才實(shí)學(xué)。”聽了老師的話，明朗臉上露出了微笑，從此，明朗嚴(yán)格要求自己。認(rèn)真學(xué)習(xí)，養(yǎng)成良好的習(xí)慣，各方面都有了很大的進(jìn)步。

(1)結(jié)合材料，淡談賈老師主要遵循哪一德育原則?

(2)貫徹這一原則有哪些基本要求?

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How shops can exploit people's herd mentality to increase sales 1.A TRIP to the supermarket may not seem like an exercise in psychological warfare—but it is.Shopkeepers know that filling a store with the aroma of freshly baked bread makes people feel hungry and persuades them to buy more food than they had intended.Stocking the most expensive products at eye level makes them sell faster than cheaper but less visible competitors.Now researchers are investigating how “swarm intelligence” (that is，how ants，bees or any social animal，including humans，behave in a crowd) can be used to influence what people buy. 2.At a recent conference on the simulation of adaptive behaviour in Rome，Zeeshan-ul-hassan Usmani，a computer scientist from the Florida Institute of Technology，described a new way to increase impulse buying using this phenomenon.Supermarkets already encourage shoppers to buy things they did not realise they wanted: for instance，by placing everyday items such as milk and eggs at the back of the store，forcing shoppers to walk past other tempting goods to reach them.Mr Usmani and Ronaldo Menezes，also of the Florida Institute of Technology，set out to enhance this tendency to buy more by playing on the herd instinct.The idea is that，if a certain product is seen to be popular，shoppers are likely to choose it too.The challenge is to keep customers informed about what others are buying. 3.Enter smart-cart technology.In Mr Usmani's supermarket every product has a radio frequency identification tag，a sort of barcode that uses radio waves to transmit information，and every trolley has a scanner that reads this information and relays it to a central computer.As a customer walks past a shelf of goods，a screen on the shelf tells him how many people currently in the shop have chosen that particular product.If the number is high，he is more likely to select it too. 4.Mr Usmani's “swarm-moves” model appeals to supermarkets because it increases sales without the need to give people discounts.And it gives shoppers the satisfaction of knowing that they bought the “right” product—that is，the one everyone else bought.The model has not yet been tested widely in the real world，mainly because radio frequency identification technology is new and has only been installed experimentally in some supermarkets.But Mr Usmani says that both Wal-Mart in America and Tesco in Britain are interested in his work，and testing will get under way in the spring. 5.Another recent study on the power of social influence indicates that sales could，indeed，be boosted in this way.Matthew Salganik of Columbia University in New York and his colleagues have described creating an artificial music market in which some 14,000 people downloaded previously unknown songs.The researchers found that when people could see the songs ranked by how many times they had been downloaded，they followed the crowd.When the songs were not ordered by rank，but the number of times they had been downloaded was displayed，the effect of social influence was still there but was less pronounced.People thus follow the herd when it is easy for them to do so. 6.In Japan a chain of convenience shops called RanKing RanQueen has been ordering its products according to sales data from department stores and research companies.The shops sell only the most popular items in each product category，and the rankings are updated weekly.Icosystem，a company in Cambridge，Massachusetts，also aims to exploit knowledge of social networking to improve sales. 7.And the psychology that works in physical stores is just as potent on the internet.Online retailers such as Amazon are adept at telling shoppers which products are popular with like-minded consumers.Even in the privacy of your home，you can still be part of the swarm. Questions 1-6 Complete the sentences below with words taken from the reading passage.Use NO MORE THAN THREE WORDS for each answer. 1.Shopowners realize that the smell of _______________ can increase sales of food products. 2.In shops，products shelved at a more visible level sell better even if they are more _______________. 3.According to Mr.Usmani，with the use of “swarm intelligence” phenomenon，a new method can be applied to encourage _______________. 4.On the way to everyday items at the back of the store，shoppers might be tempted to buy _______________. 5.If the number of buyers shown on the _______________ is high，other customers tend to follow them. 6.Using the “swarm-moves” model，shopowners do not have to give customers _______________ to increase sales.
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